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Common Misconceptions About Sports Betting Analytics

“Trust me, this system hits at 85% – I’ve back-tested it myself.” I cringe every time I hear statements like this. And I hear them a lot. During a recent sports analytics conference, a well-dressed gentleman approached me after my presentation. He pulled out his phone and proudly showed me a spreadsheet tracking his “foolproof” […]

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Risk vs. Reward: Finding Your Optimal Sports Investment Strategy

A question I get asked almost weekly: “What’s your best bet for this weekend?” It seems like a straightforward question, but after 20+ years in this industry, I’ve learned it’s the wrong one to ask. The far better question – one that few people consider – is: “Which betting approach best matches my personal risk […]

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Why Most Sports Bettors Fail: The Cognitive Biases Holding You Back

I had an interesting conversation with a potential client last week. Successful guy, runs his own business, clearly intelligent. He’d been betting on sports for years and was proud of his “system” – betting against public favorites in big games. “The public is always wrong,” he insisted. “Fade the popular teams and you’ll make money.” […]

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