Who we are

“So you’re just another sports tipster — there are thousands online.” That’s what the man who became our first client told us. He was wrong, and he found out why. We’ve been involved in sport for over 20 years. In that time we’ve built a team of experienced analysts and developed Optimus II — our own prediction model — to find value in sporting events that holds up over the long run..

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Full-time focus

We work on this full-time, so picks and support are never an afterthought.

Data-driven

Optimus II has taken years to build. Every pick is backed by data, not gut feeling.

Proven over time

The model has years of results behind it, and we stand behind every pick.

We are honest

We publish our real numbers — including the months we lost.

Built for the long run

Bad weeks happen. We’re judged over a season, not a single bet — and the overall stats are public.

We listen

We ask ourselves and our members every day what we can do better.

2007

The idea of our project 69Advisory is born.

2010

We are collecting the necessary data and forming the basis of our team

2012

We begin building our model, Optimus

2013

We invest our first capital in MLB opportunities

2015

It works, we add investment in NHL opportunities

2016

We are launching the web interface, we have first clients for our service

2017

We are making major improvements in our simulation system, renaming it “Optimus II”

2019

We are expanding our team with a news department

2021

We add investment opportunities in Korean and Japanese baseball league

2023

We hit the ceiling of what we can stake ourselves — and start opening Optimus II to members.

2024

We are upgrading the website and introducing a unique members section with a custom balance sheet

2026

We modernise the platform and grow our community.

Today

after years refining Optimus II — we open the model to members. Will you join us?